Search Engine Optimization, or simply SEO, is one of the main factors that contribute to the success (or failure) of any website. Most people today use popular search engines like Google to find what they are looking for. They just type a certain word or phrase in the search box and check the results. According to many surveys, most people do not go beyond the first page of search engine results. This is the reason why websites owners should do everything they can to rank higher in the search engine result pages.
SEO is a very complex activity that consists of many elements. All these elements can be separated into two groups off page SEO and on page SEO. We will now talk about on page SEO. As the name suggests, on page SEO is a type of SEO that is focused on the website elements that affect the position of the website in the search results. Many elements are part of this SEO like Meta descriptions, link structure, page titles etc. In addition, even the user interface and web design can contribute to the SEO. In case you are, using all these elements in the right way your website will rank higher and you will feel all the benefits of increased web traffic.
So, this is what on page SEO is all about, but how can someone use it and improve their online presence? The following is a list of some of the on page SEO elements you must take into consideration.
For starters, let us highlight the Meta descriptions. This specific type of description is found right under the page titles in search engine results. They are something like short description that tells the users what your website does or what can they find on a specific page of your website. In other words, this is something like a summary. You can easily find and alter them in the HTML code or if you are using a CMS like WordPress, you can find a separate box where you can write down a short Meta description (under 155 characters).
Another important element of on page SEO is page titles. You can notice page titles on the web browser bar when you are viewing certain page. In case you search for certain term on Google, page titles come in the form of clickable links (above the Meta description). According to many experts in the field of on page SEO, the titles must be shorter than 70 characters, be attractive and include targeted keywords.
URL is the address of certain page on the website. Many people use default URLs, but this is wrong because if they are used in the right way they can contribute to the overall on page SEO. It is perfect to use URLs that include only letters and 2-3 numbers if needed.
We should not forget the content because Google is paying more and more attention to the content of every website. The content must be original, engaging and useful to the readers. It is highly recommended to publish articles that are around 500-word long even though shorter or longer articles might work in specific cases too.
Internal linking and images are two other on page SEO elements you should take into account.