list of best google tools, best keyword research tools, list of best google tools 2018
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List of Best Google Tools: 2018 Edition

In this age of advanced technology, the importance  of information to a business ought to never be thought little of. It is a fact that, without the religious following of site business and updates, business is truly lost, particularly with regards to how to enhance the plans and make full utilization of it. For this purpose, a List of best google tools 2018 is prepared for you so that you can make sure your business runs well.

Out of this List of best google tools 2018 Google analytics is the first one discussed in this article after that the general list follows.

Google Analytics

Regardless of whether your website is running as an individual writing blog, news source for people, business or corporate page, or an online shopping business store, Google Analytics is viewed as a fundamental tool for each site what so ever they are. The more you use this latest Google marketing tool, the greater the position you will have in the market.

Google Analytics is a web tool offered by the Google authorities whose purpose is to report website traffic and views of a website readily. You can make objectives and realistic goals following to get a greater number of views and utilize it to enhance your website’s worth, client experience and streamlining for better online deals and events.

Out of such a large number of highlights in Google Analytics, one can easily get to know the source of traffic he is getting on his website whether they are directly searching for your site, or whether they are indirectly falling to your page from a link you have advertised on another site or from social media platforms. In view of the information appeared, you can see whether your presentation on your site has satisfied your viewers or not. This can give a strong message to you that whether the next basic plan must be improved or not and whether your site execution is good enough to stay there and gather views for a longer time period. Google analytics tool is one of the most basic tools out of our List of best google tools 2018. It is widely used by beginners around the world.

Google Data Studio

Google data studio is the second one in our List of best google tools 2018. Google data studio is also an application tool offered by the Google authorities for the presentation of data that shows the website traffic and views of your site. You would be thinking now that why are they providing two tools for the same thing or what is the difference between them. Let us now explain the basic difference between these two data presentation tools.

Google Analytics is offered for the customers who have a mature business setting; Google analytics presents the data source in a little complex way that confuses beginners and is a bit hard to understand. On the other hand, the same results on the Google data studio are presented in the simplest forms of bar charts and pie charts with a given percentage. This information is very easy to understand and new marketers, or businessmen can easily take this opportunity and benefit from it.

Google Search console

This Google marketing tool is also included in our List of best google tools 2018. This tool is for web designers and experts. This tool was previously called Google webmasters tool. This tool was and is still used as an optimizer for your website views, and it also allows you to check the index status. This tool is one of the free marketing tools offered by Google. This tool is very important for the team that is performing search engine optimization SEO of a website. by using this tool, you can easily track the performance of your data, and you can easily understand what the audience wants from you.

Once Google starts tracking your website performance, you will be shown your organic search results along with the performance statistics. This information also helps users to understand the co-working of Google Ads and organic search queries.

Google search console also lets you know the traffic results on the basis of a single keyword, so if you are getting low performance on a certain keyword, you can always go for its SEO. This practice will always increase your traffic where it needs to be increased, hence improving the overall performance of your website. this a very much important tool out of the List of best google tools 2018.

Google My business tool

List of best google tools 2018 also includes Google my business tool as it is also one of the most important tools offered by Google for the business fraternity. Google my business is also one of the free Google tools and is one of the basic search engine optimization strategies offered by Google. This is a very powerful tool that allows a user to sustain their presence on Google search engine and Google maps etc. this tool is very useful in those countries where smartphone trend is at the peak and where people rely on smartphones for small things like browsing and navigations. So in a place like this, your business should be on the top with the correct and useful information about it.

This should be made sure by the tool user that he keeps his business details updated at all times as if you have provided any outdated information you will suffer a loss in traffic. You have to keep your address, phone numbers, and every detail up to date. The updated version of this tools now also allows you to add profile picture and URLs along with other information. This is an important tool of the List of best google tools 2018.

Google Keyword Planner

Our List of best google tools 2018 also includes Google keyword planner and marks it as one of the most important tools in the list. Designing a website without keyword research is a complete waste of time. If you want to reach viewers that are looking for certain keywords extensively more quickly, you should use Google Keyword Planner. Google keyword planner help you extract those keywords that are searched extensively by users on Google. When you find these keywords, you should add relevant content along with them that would help you market your content alongside your keywords.

This is also a free tool offered by Google; you just have to make an account and register yourself with a valid ID. Google keyword planner will help you gather keywords that are the most relevant for your website and the products you are offering. Google gets these keywords from the search history of its database. This data is also very important in the search engine optimization of your website. you just need to provide the relevant text for your website which is catchy enough for the audience or viewers.

Google Tag manager

This tool is also completely free and is also in the List of best google tools 2018. This tool helps you add codes and tags on your websites and your mobile applications for free. You can even add HTML tags and java scripts without changing the back of your site and easily add these tracking tags on them. Many websites have a collection of data that is irrelevant and unreliable; this is because of messing up of codes. Google tags manager resolves this problem and manages all the scripts and codes accordingly.

Google tag manager is being used extensively with the Facebook Ads; Facebook has already integrated with Google and Google tag manager specifically.

Think with Google

Think with Google is yet another tool in our List of best google tools 2018. Think with Google tool is widely used to check mobile speed performance. If you have to rank your site well and on the top, then you should make sure that its loading speed on mobile must be fast and it must be a well-optimized site on mobile phones. To check the ranking and to work on your website on mobile phones, you must use Think with Google. Think with Google will provide you with the performance results and with a recommendation to optimize your site if needed. On mobile phones website, loading time must not be more than three seconds if it is then the viewer will surely move to another site.

You just have to add your web id in the Think with Google checking module, and you will get a quick report in a few seconds. Page speed insight tool is a more advanced tool that works on the same line.

Google page speed insights

List of best google tools 2018 also includes the Google page speed insight tool that works on the same lines of Think with Google but is a bit more complex and advanced version. You can see the performance of your website from this tool on mobile phones. This marks time from the searching of the site to providing a visual while opening, if it is in less than 5 seconds, then your site is said to be performing well otherwise you have to optimize it. Google page speed insights also offer some tips on how to speed up your page; these tips are:  avoid landing page redirects, eliminate render-blocking  Javascript and CSS, enable compression, leverage browser caching, minify CSS, minify HTML, minify Javascript, optimize images on your site, give priority to the visible content, and reduce your server response time.

Google Trend

This tool is also a free tool and one of the tools on our List of best google tools 2018. Google trends help us, user, to understand the new trends around his location and the famous people trending. When you search on Google trends, it shows you results for the famous trends in your location; these include, viral news, videos, and pictures. Also, famous events near you are also shown on google trends, for example, upcoming elections in a country. You can also use Google trends to see the interest of traffic within your circle. With this feature, you can always plan when to launch an event or promotion so that you can get maximum views and response.

Google Alerts

List of best google tools 2018 also includes Google alerts. As the name shows, this tool provides alerts about important information. If you want to stay in the loop for particular event information, you can add up the details in Google alerts, and it will keep you updated about the particular topic. You can also add keywords and get alerts on how much times your keywords have been searched for and what is the overall performance of your website. You can also add the mode of language in which you want the details of alerts. You can also set the time of checking. Whether you want results and alerts on a daily basis or weekly basis or so.

You should not add any general information in Google alerts rather you should add the keywords that have greater density in your website and are the most relevant ones to your product and site.

Google Adsense

Google Adsense is also one of the famous tools offered by Google. List of best google tools 2018 includes it in one of the top tools offered by Google. Google Adsense lets you add advertisement blocks on your webpage. For instance that your website is idle and you had worked on it just for a shorter period of time, and after that, it has been remaining in your back pocket so in this type of cases Google Adsense allows you to use your website. You should, and you can make money out of ads that you put on your website so why not do it. If your site is not getting used for any purpose and there is some traffic still on it, you can add advertisement blocks on the top header, footer or the right and left columns of your website. This will make you earn money, and of course, your website will stay alive with loads of traffic and views and would not fade out. The amount you will earn from the ads is not fixed and is dependent on the type of topic your site has and the number of views you get daily.

Google Adwords

List of best google tools 2018 has also listed Google Adwords on the top. If you’re not getting good the  needed amount of traffic, then you must consider going for a  paid search campaign using Google AdWords. This can be done by bidding for the right and required keywords; you can gain a considerate amount of qualified traffic,  where the set conversions will meet or will surely exceed  the amount for your advertisements. You should be sure to use advanced target marketing options for location, mobile or desktop browsers, and other important measures to get the target audience you want.

Google blogger

List of best google tools 2018 includes Google blogger; Blogger is a publishing tool offered by the Google authorities for people who want to start blogging over the web. Using and maintaining an independent blog is difficult for beginners, so Google provides a blogging platform to them that is called Google Blogger. There are many rumors still today and were in the past too that getting directing links on Google-owned properties can help with the indexing of your website and it is a fact, so don’t overlook the power of Blogger. Blogging is a very powerful tool in the marketing world.

Another important tool also listed in our List of best google tools 2018 is a Google blog search, now you would think that how it is different from the regular search bar, it turns the search feed into RSS which is itself a very useful tool. You can use this Blog search to keep up with the tags of your website on blogs and other articles, or you can use this feature also to keep up with your competitors. For instance, if you are looking for guest posts and finding an opportunity of posting, or even seeing what your competitors are doing and what might lead you to some good platforms to start and give a comeback performance.

Google Books

List of best google tools 2018 also include Google Books; Google books are one of the very much important tools by Google. If a person loves reading books, then Google books are one of the best platforms for you. Google books have both paid and free versions. The free books can be read by general users, and for the paid section you have to register yourself and then you can purchase the book and read it. This was the perspective given to you as for a reader. In a marketing perspective, if a person has written a book, then he should post it surely to the Google authorities and get it listed in Google books so that he can capture a very large audience over the web. Google is currently competing in this area with Apple’s iTunes and books feature. Kindle is another competitor of Google, but Google shows less focus towards it as the field lines are a bit different for both of them.

Google Calendar

List of best google tools 2018 includes the famous Google calendar; this is a free tool offered by Google. You can easily make a  download it and use it. Google calendar is used worldwide and has an extensive number of audience. Google Calendar has all the important events saved for you by default according to the country you are living in moreover you can also add important personal events that include birthdays, anniversaries and other events. Google calendar helps you plan your events also and reminds you well before time. Google calendar can also be used by the marketing fraternity as they can use it in coalition with Google alerts.

Google Chrome

Google Chrome is also one of the tools of our List of best google tools 2018. Not one of the best but it is considered the best of all. Generally, Google is recognized by the Google chrome. Google chrome is one of the tops most famous web browsers and has earned remarkable acceptance over the time period. Google Chrome is considered to be the best web browsers of all times. People generally around the world mostly use google chrome. But saying generally may be wrong. Google chrome has the highest number of users in the world. Google Chrome has many features that make it different from other browsers, these features make it rise above other web browsers. These features include task managing, one box searches, upgraded tabs, new support for web applications and the most important and trending feature nowadays is incognito browsing. Google chrome is also said to be the fastest browsers in the world and second safest browser in the world. The first safest one is firefox due to some reasons. Around 60% users of the world use Chrome as their default browser; the other 40% is shared by the other group of search engines.

Google chrome provides the feature of having your web page as your home page. You can also change the themes in Google Chrome; Google Chrome also provides a simple jumping game when net connection is not available, Google Chrome by default has some tabs installed which include the youtube, the Gmail, the google store, and the google drive tab. Moreover, it allows you to pin tabs and to use dozens of tabs without breaking down at a time.

Google Chrome is set to be the 2018’s best browser by the web fraternity. List of best google tools 2018 has placed Google Chrome on the top in the list. There are many more tools that are widely used by Google users around the world. One should have general information about them and should know their basic rules. Thankyou

List of Best Google Tools
Posted by : admin

List of Best Google Tools

Google Analytics

If you have to present the market research in front of your clients/boss, you should use Google Analytics. It will give you an impression of your competing industries which will help you to plan better. To enhance your business layouts, use ‘benchmarking’ option. It will make a comparison of your data with the accumulated data of other companies. Note that data of only those companies will come under aggregation that chose to share. To use Benchmarking, you should share your data “Anonymously with Google and others.” Google, after filtration, will then incorporate your data with that of appropriate companies. It will then give you the report in the Benchmarking reports. After analyzing this report, one can easily see the issues, which needs immediate attention.

Google Suite

Google Suite or G Suite consists of productivity apps and Google Cloud Platform. Productivity apps consist of Google Doc, Google Sheets, Google Slides and Google Form. These productivity tools are primarily used in collaboration projects. They are a great replacement of the conventional software on your personal computers. When you share a project with all other teammates, that project can be accessed across all the devices. The owner of the project reserves full rights to give what level of permission (edit/view) to others. The changes from being synced across all the users, i.e. if a team member make a change in the project, then other members will also be able to see the change. Google Doc is used for word documents, Google Slides for PowerPoint presentations, Google Sheets is used for Excel spreadsheets, and Google Forms are used to create a form (for e.g. to take a survey or for registration of an event).

Think With Google

If you want to expand your business, Think With Google is a great place to visit. Here, you can scroll down case studies, related articles, news, surveys, research papers and talks given my magnates of the industry. As Google says, get the insights you want and the inspiration you need, at Think With Google. You can also go through marketing resources like Data Analytics & Management, User Experience & Design, Mobile, Omnichannel, Programmatic Advertising as well as Advertising Channels like Emerging & Assistive Technology. One can also dive into consumer insights to learn about the current trends among consumer. There are great tools for marketers like Culture & Trends, Competitive Analysis, Diagnostic Tools & Industry Benchmarks, etc.

Google FeedBurner

In any business in the digital world, taking subscribes into consideration is indispensable. Google FeedBurner helps to expand your reach to these subscribers. It will allow your viewers (visiting your site) to subscribe to your content and get regular updates. The user can get the update through RSS readers, web browsers or email. So, it does the dual task. First, it allows viewers to connect (subscribe) to your content. Secondly, it keeps track of your subscribers.

Google AdWords:

If you want to learn more about display advertisements and find out the related cost to promote your app, then you have landed at the right place. It offers you the number of ways to reach your targeted consumers. For e.g. Search advertisements (text-based advertisement), Display advertisements (graphic-based advertisement), Video Advertisements (YouTube video advertisements) and App Advertisement (in-app mobile advertisement). After setting up the account and setting the budget, you have to write your first advertisement and determine where you want your advertisement to appear. It is up to you where do you want to broadcast your advertisement, it can be locally or globally. You can also see the number of people to whom the advertisement has been shown. You can also customize the type of audience according to your convenience. You can also use the sub tools like Manager Accounts to control multiple accounts, Keyword planner to compare search volume and Google ads editor to use bulk editing tools to build better campaigns.

Google AdSense:

Great account to keep track of the money you earn by broadcasting content on the internet. It gives you the opportunity to see your earnings, get alerts, and view the overall reports across all the devices. It makes possible to review the advertisement according to the content and the audience. Consequently, space for the advertisement is filled up by the relevant ads, which brings in more money. From the performance report, it is easy to see the issue which needs attention. Correcting it will generate more money. The stats can also be seen on AdSense mobile app. AdSense also allows you to conduct experiments to compare the variations to enhance performance. First, you need to select the type of advertisement you want for your content. The advertisement could be in the form of text, display or both. Then choose the location on your site where the ad should show up. To do so, you need to copy and paste a piece of code on your site where you wish the advertisement to appear. Then the advertisers will compete and bid for that space in the real-time auction. The process of money transfer across the related parties is done by AdSense.

Google Alerts

It helps to monitor the web if a specific keyword or phrases pop up. You will get the alert via RSS or email (whichever you have chosen while setting up the account). It will send you an alert whenever there is any mention of your interest. You can keep track of whenever your company’s name is mentioned. Your competitors may try to defame you while your loyal beings may praise you on the internet. Isn’t it enough to keep track of such activities to become more aware of your product? Finding recommendations, critical reviews and praises are important parts for the marketers. Hence, this free tool is a must-know Google tool. You can also follow the trending news or products related to the industry. Just by assigning the related keywords to the inbox, you can get regular updates.

Google Webmaster Tools

It can provide you with the information related to the traffic on the site, Site Health and also suggestions to optimize it. So, it will track your site’s search performance with Google Search Console and browse around for more webmaster resources. If it detects something fishy, you will get help using the top issues list and from the support documentation and testing tools. Making a site which can appear in the search results at the top can boost income. Google Webmaster Tools does all that. It will help you to make great sites for the marketers and users. Consequently, the end site will be of quality and search-friendly.

Google Scholar

If you want to find some scholarly articles to do a research work like writing a research paper, then Google Scholar is the place to visit. It gives you much more meaningful results than Google Search Engine would produce. The results usually include articles, books or research papers written by University Professors, scholars and other academic individuals or groups. It also gives the statistics of the number of citations the content has been cited by other scholars.

Google URL Shortener (goo.gl)

To share a long URL is not worth looking. To shorten a given URL, visit: goo.gl and input the long URL and click “SHORTEN UR”. The resulted short URL can be copied and pasted at the required place. It can also show you important statistics related to the URL. It can show you the number of clicks, referrers, etc. of the URL.

Google Retail

Google Retail helps you to sell your products worldwide. Its minimalistic design makes easier transactions which further helps to enhance the retailer experience. It helps to find the shoppers for you. Hence, by showcasing your advertisements to the shoppers, you can boost the retail experience in one go. Once you made the advertisement and let it reach to the shoppers for some time, Google Retail also creates a performance report at backstage. The report can show you the issues which need kind attention, which will consequently boost the income. After showcasing your inventory to the shoppers, you can also create a Trusted Store. It is used to display the customer rating and to manage inventory. Several other tools like Merchant Center, Shopping Campaigns, Local Inventory Ads, Android Pay, and Google Express can also be used side by side to boost income. However, some of their usages also depend on the location of the business.

Google My Business

For the small business, it is a great tool to mark your presence on the website. It makes easier to create and update your business listing. This helps the user to bring in more customers. It happens because you appear in the search when people are looking for you. Creating and updating the information about your business on this platform makes you more accessible for the people looking for you. Information like pictures, contact information, opening/closing time and reviews from the web makes it easier to find you. You can also share the promotional offers and new collections to keep the people updated on you. With its minimalistic design, Google My Business makes it easier to create a website on your phone. With the templates available, one can also edit the text and photos according to his needs. As people can review your products, you can use it as a platform to solve issues people have, thus bridging the gap between you and the consumer.

Google Drive

Google Drive provides 15GB of free cloud storage to its users. One can upload files like photos, videos, documents, etc. to the Google Drive. But that’s not it. It also serves the purpose of sharing the document with the team members during collaboration. And the sharing can be done by just sharing the link and not the huge chunk of the file. Hence, it saves time while sending the large files as compared to sharing files in a conventional way.

Google News

In this busy world, no one has time to go through the news related to all sections of the world. It is indispensable for one to pick up and read the relevant news only. Google News comes in handy in such circumstances. Here, you just choose your interest and it will pull over the relevant news. Apart from the area of interest, it also asks the region, sources, language, frequency and destination for delivery (RSS or email). Not only it saves time but also keeps you focused, by eradicating all the distractions.

Google Books

A great platform for avid readers to read books from all genres. Not only it is a great source for digitized books, but it is also a great place to get some recommendations. Based on the type of books you like to read, Google gives you recommendations for similar kind of books. It also gives reviews and other important anecdotes of the book to the readers. If the publisher has given the permission, one can see a few excerpts from the book and in some cases, the entire book. One can also borrow the print book from the library. It is also a great way to sell books by listing it on Google Books. As the recommendation option will direct your selling book to the right audience, the chances of selling your book soar.

Google voice

Google voice merges all your phones and gives you a single number for communication. It avoids the situation Aof having multiple numbers. After setting up the Google voice, all the numbers inputted come under a single umbrella, they become a subset of a single number. You can customize the routing options according to your needs. Google Voice offers the ample number of option for routing. You can also choose what to do when your phone rings. You can pick up the call, you can send it to voicemail or record the call. Interestingly, if the caller is not from your contact list, his/her name is asked by Google Voice and then it is replayed. Due to its minimalistic design, it is easier to manage and organize the details of the conversations. The spams are filtered automatically, and it allows you to decide who can reach you.