If you have to present the market research in front of your clients/boss, you should use Google Analytics. It will give you an impression of your competing industries which will help you to plan better. To enhance your business layouts, use ‘benchmarking’ option. It will make a comparison of your data with the accumulated data of other companies. Note that data of only those companies will come under aggregation that chose to share. To use Benchmarking, you should share your data “Anonymously with Google and others.” Google, after filtration, will then incorporate your data with that of appropriate companies. It will then give you the report in the Benchmarking reports. After analyzing this report, one can easily see the issues, which needs immediate attention.
Google Suite or G Suite consists of productivity apps and Google Cloud Platform. Productivity apps consist of Google Doc, Google Sheets, Google Slides and Google Form. These productivity tools are primarily used in collaboration projects. They are a great replacement of the conventional software on your personal computers. When you share a project with all other teammates, that project can be accessed across all the devices. The owner of the project reserves full rights to give what level of permission (edit/view) to others. The changes from being synced across all the users, i.e. if a team member make a change in the project, then other members will also be able to see the change. Google Doc is used for word documents, Google Slides for PowerPoint presentations, Google Sheets is used for Excel spreadsheets, and Google Forms are used to create a form (for e.g. to take a survey or for registration of an event).
Think With Google
If you want to expand your business, Think With Google is a great place to visit. Here, you can scroll down case studies, related articles, news, surveys, research papers and talks given my magnates of the industry. As Google says, get the insights you want and the inspiration you need, at Think With Google. You can also go through marketing resources like Data Analytics & Management, User Experience & Design, Mobile, Omnichannel, Programmatic Advertising as well as Advertising Channels like Emerging & Assistive Technology. One can also dive into consumer insights to learn about the current trends among consumer. There are great tools for marketers like Culture & Trends, Competitive Analysis, Diagnostic Tools & Industry Benchmarks, etc.
In any business in the digital world, taking subscribes into consideration is indispensable. Google FeedBurner helps to expand your reach to these subscribers. It will allow your viewers (visiting your site) to subscribe to your content and get regular updates. The user can get the update through RSS readers, web browsers or email. So, it does the dual task. First, it allows viewers to connect (subscribe) to your content. Secondly, it keeps track of your subscribers.
If you want to learn more about display advertisements and find out the related cost to promote your app, then you have landed at the right place. It offers you the number of ways to reach your targeted consumers. For e.g. Search advertisements (text-based advertisement), Display advertisements (graphic-based advertisement), Video Advertisements (YouTube video advertisements) and App Advertisement (in-app mobile advertisement). After setting up the account and setting the budget, you have to write your first advertisement and determine where you want your advertisement to appear. It is up to you where do you want to broadcast your advertisement, it can be locally or globally. You can also see the number of people to whom the advertisement has been shown. You can also customize the type of audience according to your convenience. You can also use the sub tools like Manager Accounts to control multiple accounts, Keyword planner to compare search volume and Google ads editor to use bulk editing tools to build better campaigns.
Great account to keep track of the money you earn by broadcasting content on the internet. It gives you the opportunity to see your earnings, get alerts, and view the overall reports across all the devices. It makes possible to review the advertisement according to the content and the audience. Consequently, space for the advertisement is filled up by the relevant ads, which brings in more money. From the performance report, it is easy to see the issue which needs attention. Correcting it will generate more money. The stats can also be seen on AdSense mobile app. AdSense also allows you to conduct experiments to compare the variations to enhance performance. First, you need to select the type of advertisement you want for your content. The advertisement could be in the form of text, display or both. Then choose the location on your site where the ad should show up. To do so, you need to copy and paste a piece of code on your site where you wish the advertisement to appear. Then the advertisers will compete and bid for that space in the real-time auction. The process of money transfer across the related parties is done by AdSense.
It helps to monitor the web if a specific keyword or phrases pop up. You will get the alert via RSS or email (whichever you have chosen while setting up the account). It will send you an alert whenever there is any mention of your interest. You can keep track of whenever your company’s name is mentioned. Your competitors may try to defame you while your loyal beings may praise you on the internet. Isn’t it enough to keep track of such activities to become more aware of your product? Finding recommendations, critical reviews and praises are important parts for the marketers. Hence, this free tool is a must-know Google tool. You can also follow the trending news or products related to the industry. Just by assigning the related keywords to the inbox, you can get regular updates.
Google Webmaster Tools
It can provide you with the information related to the traffic on the site, Site Health and also suggestions to optimize it. So, it will track your site’s search performance with Google Search Console and browse around for more webmaster resources. If it detects something fishy, you will get help using the top issues list and from the support documentation and testing tools. Making a site which can appear in the search results at the top can boost income. Google Webmaster Tools does all that. It will help you to make great sites for the marketers and users. Consequently, the end site will be of quality and search-friendly.
If you want to find some scholarly articles to do a research work like writing a research paper, then Google Scholar is the place to visit. It gives you much more meaningful results than Google Search Engine would produce. The results usually include articles, books or research papers written by University Professors, scholars and other academic individuals or groups. It also gives the statistics of the number of citations the content has been cited by other scholars.
Google URL Shortener (goo.gl)
To share a long URL is not worth looking. To shorten a given URL, visit: goo.gl and input the long URL and click “SHORTEN UR”. The resulted short URL can be copied and pasted at the required place. It can also show you important statistics related to the URL. It can show you the number of clicks, referrers, etc. of the URL.
Google Retail helps you to sell your products worldwide. Its minimalistic design makes easier transactions which further helps to enhance the retailer experience. It helps to find the shoppers for you. Hence, by showcasing your advertisements to the shoppers, you can boost the retail experience in one go. Once you made the advertisement and let it reach to the shoppers for some time, Google Retail also creates a performance report at backstage. The report can show you the issues which need kind attention, which will consequently boost the income. After showcasing your inventory to the shoppers, you can also create a Trusted Store. It is used to display the customer rating and to manage inventory. Several other tools like Merchant Center, Shopping Campaigns, Local Inventory Ads, Android Pay, and Google Express can also be used side by side to boost income. However, some of their usages also depend on the location of the business.
Google My Business
For the small business, it is a great tool to mark your presence on the website. It makes easier to create and update your business listing. This helps the user to bring in more customers. It happens because you appear in the search when people are looking for you. Creating and updating the information about your business on this platform makes you more accessible for the people looking for you. Information like pictures, contact information, opening/closing time and reviews from the web makes it easier to find you. You can also share the promotional offers and new collections to keep the people updated on you. With its minimalistic design, Google My Business makes it easier to create a website on your phone. With the templates available, one can also edit the text and photos according to his needs. As people can review your products, you can use it as a platform to solve issues people have, thus bridging the gap between you and the consumer.
Google Drive provides 15GB of free cloud storage to its users. One can upload files like photos, videos, documents, etc. to the Google Drive. But that’s not it. It also serves the purpose of sharing the document with the team members during collaboration. And the sharing can be done by just sharing the link and not the huge chunk of the file. Hence, it saves time while sending the large files as compared to sharing files in a conventional way.
In this busy world, no one has time to go through the news related to all sections of the world. It is indispensable for one to pick up and read the relevant news only. Google News comes in handy in such circumstances. Here, you just choose your interest and it will pull over the relevant news. Apart from the area of interest, it also asks the region, sources, language, frequency and destination for delivery (RSS or email). Not only it saves time but also keeps you focused, by eradicating all the distractions.
A great platform for avid readers to read books from all genres. Not only it is a great source for digitized books, but it is also a great place to get some recommendations. Based on the type of books you like to read, Google gives you recommendations for similar kind of books. It also gives reviews and other important anecdotes of the book to the readers. If the publisher has given the permission, one can see a few excerpts from the book and in some cases, the entire book. One can also borrow the print book from the library. It is also a great way to sell books by listing it on Google Books. As the recommendation option will direct your selling book to the right audience, the chances of selling your book soar.
Google voice merges all your phones and gives you a single number for communication. It avoids the situation Aof having multiple numbers. After setting up the Google voice, all the numbers inputted come under a single umbrella, they become a subset of a single number. You can customize the routing options according to your needs. Google Voice offers the ample number of option for routing. You can also choose what to do when your phone rings. You can pick up the call, you can send it to voicemail or record the call. Interestingly, if the caller is not from your contact list, his/her name is asked by Google Voice and then it is replayed. Due to its minimalistic design, it is easier to manage and organize the details of the conversations. The spams are filtered automatically, and it allows you to decide who can reach you.