Kodak is a photography legend that has been around for over a century. Digital photography has adversely affected the company and almost killed it’s film business, but Kodak is looking at new ways to keep its brand name relevant. The company has just announced Kodak Ektra, a retro-looking smartphone specifically built for photography.
Named after its 1941 camera, Kodak Ektra emphasizes the camera bump and it comes with a faux-leather cover. The frame has a metal finish but it’s actually plastic underneath. The company has already said it has no intention of competing with the likes of iPhone 7 and Google Pixel in terms of photo quality, but the Ektra smartphone is all about lifestyle and simplicity.
The device is designed by Bullit, the same company that helped CAT designed the rugged CAT S60 smartphone.
Kodak Ektra comes with a 21MP Sony IMX230 camera with f/2.0 and under the hood is a MediaTek Helio X20 processor; this is the same processor found in the Phantom 6 Plus we recently reviewed. It comes with 3GB RAM, 32GB storage and 3000mAh battery. It runs Anddoir 6.0. It comes pre-installed with Google’s image app Snapseed as the default photo editor.
Kodak Ektra has a 5-inch screen with 1080 resolution. At a price of £449, the device should be available in Europe this December. However, it may be launched in other
markets by 2017.
