Keyword density – prominence & proximity

Keyword density is one of the most important parts of optimizing any article or blog post for favorable search engine ranking. Popular search engines, like Google, have special search engine crawlers that scan every page on your website and based on the keyword density and placement they can determine how relevant your website is. So, it is no surprise why so many people are looking for the phrase keyword density – prominence & proximity on the Internet. They want to learn more about this technique and how they can get most of it.

Keyword density - prominence & proximity

In order to learn more about this, let’s define keywords first. Keywords are words or phrases that ordinary Internet users search to look for solutions for their problems or answers to their questions. This is the reason why keywords must be used a few times in your blog posts and articles. If you use every word in your article once, this would mean that there are no keywords in your article and that you are not focused on one topic and subject. On the other hand, when the web crawler finds out that there is a word or phrase that appears several times in one page they will view this a sign that this page is useful for the people who are looking for these search terms.

Keyword density is the frequency of keyword appearance in every one hundreds words of content. Most experts use percentages to determine keyword density. For example, in case you write a 600-word article and you want to get a keyword density of about 3% then you must use the keyword or phrase for 18 times. You can use many free online tools to check the keyword density in your articles. SEO specialists do not have a universal answer about the ideal keyword density.

However, the vast majority of them claims that 2-3% keyword density is sufficient. While we are talking about keyword density it is good to point out that, you should never use too many keywords. If you use the same keyword in every sentence, the crawler might view this as some kind of spamming or trickery and your page may be penalized by search engines or even de-indexed. This is certainly something that you want to avoid because most of the traffic on popular websites comes from search engines.

Of course, you can always make experiments and check which keyword density is the right one for your website. Publish articles with different keyword density and check their ranking. But, besides the keyword density it is also very important to consider their proximity or placement. Most experts will confirm that placing the majority of the keywords in the first paragraph and in the last paragraph of your article is the best practice. You should also try to add the keywords in the title, meta description and URL structure too. The main point is to create an article and content where keywords appear naturally.

Now that you know more about keyword density it is time to start creating unique and engaging content.

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