Google has a vast stature in the web browsing fraternity, have you wondered how it got to be the most famous and the most trusted browser around the world. The fact is that Google does not provide only the search engine facility to its clients, but it also provides a variety of many more tools that are used in our daily lives.
A Complete List of Best Free Google Tools
Contents of the Article
- 1 A Complete List of Best Free Google Tools
- 1.1 Google Analytics
- 1.2 Google Suite
- 1.3 Google Docs
- 1.4 Think With Google
- 1.5 Google FeedBurner
- 1.6 Google AdWords:
- 1.7 Google AdSense:
- 1.8 Google Alerts
- 1.9 Google Webmaster Tools
- 1.10 Google Scholar
- 1.11 Google URL Shortener (goo.gl)
- 1.12 Google Retail
- 1.13 Google My Business
- 1.14 Google Drive
- 1.15 Google News
- 1.16 Google Books
- 1.17 Google Voice
- 1.18 Google Gadgets
- 1.19 Google Mail (Gmail)
- 1.20 Google+ (Google Plus)
- 1.21 Google Reader
- 1.22 Google Translate
- 1.23 YouTube
- 1.24 Google Earth
- 1.25 Google Play
- 1.26 Google Maps
- 1.27 Google Search
- 1.28 Google Pay
- 1.29 Google Weather
- 1.30 Google Places
- 1.31 Google Data Studio
- 1.32 Google Keyword Planner
- 1.33 Google Tag Manager
- 1.34 Google Page Speed Insights
- 1.35 Google Trend
- 1.36 Google Blogger
- 1.37 Google Calendar
In this age of advanced technology, the importance of information to a business ought to never be thought little of. It is a fact that, without the religious following of site business and updates, business is truly lost, particularly with regards to how to enhance the plans and make full utilization of it.
We use these tools extensively, but we are not aware of their versatility. We have here prepared a list of best free Google tools.
After reading about these basic tools and their usage, you will be able to use them if you are not and you will be able to use them in a proper way if you are already using them.
There are some tools that are not famous enough in the general public due to many reasons, but here we have discussed the maximum number of tools in our list.
For this purpose, a list is prepared for you so that you can make sure your business runs well.
Out of this List, Google analytics is the first one discussed in this article after that the general list follows.
The first free Google tools out of our list are Google Analytics.
If you have to present the market research in front of your clients/boss, you should use Google Analytics. It will give you an impression of your competing industries which will help you to plan better. To enhance your business layouts, use the ‘benchmarking’ option.
It will make a comparison of your data with the accumulated data of other companies. Note that data of only those companies will come under aggregation that chose to share. To use Benchmarking, you should share your data “Anonymously with Google and others.”
Google, after filtration, will then incorporate your data with that of appropriate companies. It will then give you the report in the Benchmarking reports. After analyzing this report, one can easily see the issues, which need immediate attention.
The first free Google tools out of our list are Google Suite
Google Suite or G Suite consists of productivity apps and Google Cloud Platform. Productivity apps consist of Google Doc, Google Sheets, Google Slides and Google Form.
These productivity tools are primarily used in collaboration projects. They are a great replacement for the conventional software on your personal computers. When you share a project with all other teammates, that project can be accessed across all the devices.
The owner of the project reserves full rights to give what level of permission (edit/view) to others. The changes from being synced across all the users, i.e. if a team member makes a change in the project, then other members will also be able to see the change.
Google Doc is used for word documents, Google Slides for PowerPoint presentations, Google Sheets is used for Excel spreadsheets, and Google Forms are used to create a form (e.g. to take a survey or for registration of an event).
The third free Google tools out of our list are Google Docs
Google docs is an important tool that you must have to use with Google documents for sharing your work. People often use Google docs for sharing documents, spreadsheets, presentations, charts, drawings, and tables.
You can give access to edit these documents, or you can also give a read-only version out to the people you want to share the documents with.
Google documents also include sending links of forms that you have created for different surveys; you can collect answers on Google docs of those forms. Google docs automatically create a spreadsheet for those results.
The Fourth free Google tools out of our list are Think With Google
Think With Google
If you want to expand your business, Think With Google is a great place to visit. Here, you can scroll down case studies, related articles, news, surveys, research papers and talks given my magnates of the industry.
As Google says, get the insights you want and the inspiration you need, at Think With Google. You can also go through marketing resources like Data Analytics & Management, User Experience & Design, Mobile, Omnichannel, Programmatic Advertising as well as Advertising Channels like Emerging & Assistive Technology.
One can also dive into consumer insights to learn about the current trends among consumers. There are great tools for marketers like Culture & Trends, Competitive Analysis, Diagnostic Tools & Industry Benchmarks, etc.
The Fifth free Google tools out of our list are Google FeedBurner
In any business in the digital world, taking subscribes into consideration is indispensable.
Google FeedBurner helps to expand your reach to these subscribers. It will allow your viewers (visiting your site) to subscribe to your content and get regular updates.
The user can get the update through RSS readers, web browsers or email. So, it does the dual task. First, it allows viewers to connect (subscribe) to your content. Secondly, it keeps track of your subscribers.
The SIX free Google tools out of our list are Google AdWords
If you want to learn more about display advertisements and find out the related cost to promote your app, then you have landed at the right place. It offers you a number of ways to reach your targeted consumers through Google AdWords.
Like Search advertisements (text-based advertisement), Display advertisements (graphic-based advertisement), Video Advertisements (YouTube video advertisements) and App Advertisement (in-app mobile advertisement). After setting up the account and setting the budget, you have to write your first advertisement and determine where you want your advertisement to appear.
It is up to you where do you want to broadcast your advertisement; it can be locally or globally. You can also see the number of people to whom the advertisement has been shown. You can also customize the type of audience according to your convenience.
You can also use the sub tools like Manager Accounts to control multiple accounts, Keyword planner to compare search volume and Google ads editor to use bulk editing tools to build better campaigns.
The seventh free Google tools out of our list are Google AdSense
Great account to keep track of the money you earn by broadcasting content on the internet. It gives you the opportunity to see your earnings, get alerts, and view the overall reports across all the devices.
It makes it possible to review the advertisement according to the content and the audience. Consequently, space for the advertisement is filled up by the relevant ads, which brings in more money. From the performance report, it is easy to see the issue which needs attention.
Correcting it will generate more money. The stats can also be seen on Google AdSense mobile app.
AdSense also allows you to conduct experiments to compare the variations to enhance performance. First, you need to select the type of advertisement you want for your content.
The advertisement could be in the form of text, display or both. Then choose the location on your site where the ad should show up. To do so, you need to copy and paste a piece of code on your site where you wish the advertisement to appear.
Then the advertisers will compete and bid for that space in the real-time auction. The process of money transfer across the related parties is done by AdSense.
The eighth free Google tools out of our list are Google Alerts
It helps to monitor the web if a specific keyword or phrases pops up. You will get the alert via RSS or email (whichever you have chosen while setting up the account).
It will send you an alert whenever there is any mention of your interest. You can keep track of whenever your company’s name is mentioned. Your competitors may try to defame you while your loyal beings may praise you on the internet.
Isn’t it enough to keep track of such activities to become more aware of your product? Finding recommendations, critical reviews and praises are important parts for the marketers.
Hence, this free tool is a must-know Google tool. You can also follow the trending news or products related to the industry. Just by assigning the related keywords to the inbox, you can get regular updates.
Google Webmaster Tools
Google webmaster tool is another important tool launched by the Google authorities for making the following things easy:
This feature will check the settings that you have done on your web. These include Utl parameters, site links, change of address, users that have access to it, and domain settings.
This section will help you learn about your site’s error, malfunctions, and block URL’s.
This section shows the traffic details and the performance of your website. You can generate more traffic through search engine optimization, and you can also maintain it likewise. Site traffic is very much important to increase if your site traffic is decreasing or is constant for a greater time period, you have to work on it.
This site will help you improve suggestions for HTML, content keywords and other resources.
Overall you can see that the google webmaster optimizes your work and make it better.
It can provide you with the information related to the traffic on the site, Site Health and also suggestions to optimize it. So, it will track your site’s search performance with Google Search Console and browse around for more webmaster resources.
If it detects something fishy, you will get help using the top issues list and from the support documentation and testing tools. Making a site which can appear in the search results at the top can boost income.
Google Webmaster Tools does all that. It will help you to make great sites for the marketers and users. Consequently, the end site will be of quality and search-friendly.
If you want to find some scholarly articles to do a research work like writing a research paper, then Google Scholar is the place to visit.
It gives you much more meaningful results than Google Search Engine would produce. The results usually include articles, books or research papers written by University Professors, scholars and other academic individuals or groups.
It also gives the statistics of the number of citations the content has been cited by other scholars.
Google URL Shortener (goo.gl)
To share a long URL is not worth looking. To shorten a given URL, visit: goo.gl and input the long URL and click “SHORTEN UR”.
The resulted short URL can be copied and pasted at the required place. It can also show you important statistics related to the URL. It can show you the number of clicks, referrers, etc. of the URL.
Google Retail helps you to sell your products worldwide. Its minimalistic design makes easier transactions which further helps to enhance the retailer experience.
It helps to find the shoppers for you. Hence, by showcasing your advertisements to the shoppers, you can boost the retail experience in one go. Once you made the advertisement and let it reach to the shoppers for some time, Google Retail also creates a performance report at backstage.
The report can show you the issues which need kind attention, which will consequently boost the income. After showcasing your inventory to the shoppers, you can also create a Trusted Store.
It is used to display the customer rating and to manage inventory. Several other tools like Merchant Center, Shopping Campaigns, Local Inventory Ads, Android Pay, and Google Express can also be used side by side to boost income. However, some of their usages also depend on the location of the business.
Google My Business
For the small business, it is a great tool to mark your presence on the website. It makes easier to create and update your business listing.
This helps the user to bring in more customers. It happens because you appear in the search when people are looking for you. Creating and updating the information about your business on this platform makes you more accessible for the people looking for you.
Information like pictures, contact information, opening/closing time and reviews from the web makes it easier to find you. You can also share the promotional offers and new collections to keep the people updated on you. With its minimalistic design, Google My Business makes it easier to create a website on your phone.
With the templates available, one can also edit the text and photos according to his needs. As people can review your products, you can use it as a platform to solve issues people have, thus bridging the gap between you and the consumer.
A very famous tool and a familiar one to smartphone users, especially those who are using smartphones with low read-only memories.
Google drive allows you to share your personal data and to save it in its drive. Google drive is offered from 5GB’s to 16TB and cost up to 2.5 dollars to 800 dollars per month.
The Google cloud drive also offers you free 16 GBs in your smartphones. Google drive is being used extensively throughout the world. You can also get 1 Gb free in Picasa and 10 Gb in Gmail for free.
One can upload files like photos, videos, documents, etc. to Google Drive.
But that’s not it. It also serves the purpose of sharing the document with the team members during collaboration. And the sharing can be done by just sharing the link and not the huge chunk of the file.
Hence, it saves time while sending the large files as compared to sharing files in a conventional way.
In this busy world, no one has time to go through the news related to all sections of the world. It is indispensable for one to pick up and read the relevant news only.
Google News comes in handy in such circumstances. Here, you just choose your interest, and it will pull over the relevant news.
Apart from the area of interest, it also asks the region, sources, language, frequency, and destination for delivery (RSS or email). Not only it saves time but also keeps you focused, by eradicating all the distractions.
A great platform for avid readers to read books from all genres. Not only it is a great source for digitized books, but it is also a great place to get some recommendations.
Based on the type of books you like to read, Google gives you recommendations for similar kind of books. It also gives reviews and other important anecdotes of the book to the readers. If the publisher has given the permission, one can see a few excerpts from the book and in some cases, the entire book.
One can also borrow the print book from the library. It is also a great way to sell books by listing it on Google Books as the recommended option will direct your selling book to the right audience, the chances of selling your book soar.
Google voice merges all your phones and gives you a single number for communication. It avoids the situation Aof having multiple numbers.
After setting up the Google voice, all the numbers inputted come under a single umbrella; they become a subset of a single number. You can customize the routing options according to your needs. Google Voice offers an ample number of option for routing.
You can also choose what to do when your phone rings. You can pick up the call; you can send it to voicemail or record the call. Interestingly, if the caller is not from your contact list, his/her name is asked by Google Voice, and then it is replayed.
Due to its minimalistic design, it is easier to manage and organize the details of the conversations. The spams are filtered automatically, and it allows you to decide who can reach you.
Google gadgets are the free gadget tools available at your disposal on your Chrome. These gadgets are made for the benefit of users. These gadgets are further divided into categories.
These categories include news, tools, communication, games, finance, sports, lifestyle, technology, and politics.
Google Mail (Gmail)
Google mail is also one of the famous tools of our list. Google mail is also one of the famous tools offered by Google and one of the widely used ones too. Google mail has around 1.4 billion users as of statistics issued by the higher authorities in 2018.
Gmail was basically created by Paul Buchheit and was launched initially in 2004. It was in its testing phase since 2004, and this phase ended in 2009 after that it was in the market for users as a free tool.
Initially, Gmail offered 1 Gb of storage per user but now as the Gmail has evolved the number of Gb’s has become 15 per user. You can receive and send up to 50 MB of data per Email.
These include pictures, documents, videos, etc. It is one of the first apps on play store to hit one billion installations on Android phones. As of reports of 2018 Gmail is the widely used webmail in the USA.
Gmail has many features; you can customize your account with your favorite themes, you can add signatures to your email. You can add a profile picture and your basic details in your email account.
Gmail automatically scans your content keeping the privacy of it. No illegal stuff can be sent by Gmail, your account would be blocked by the server, and you would be named as spam.
Google mail is one of the most important tools launched by Google and one of the most used one.
Google+ (Google Plus)
Google plus is a famous internet-based tool for social networking that is owned by the famous web tycoon Google. Google+ was launched on the same lines as Facebook and was introduced as a social media network for Google lovers.
But unfortunately, Google had to redesign it multiple of times because of its minimum response with a comparison to the famous social media platforms like facebook and twitter.
Google+ has been announced to discontinue its services after the August of 2019 after which it will shut down completely, currently, since this October it has stopped registering users and has asked its present users to shift their data before the coming August to ensure their data is safely shifted to other sources.
This is now an expired tool but was one of the best tools by Google. It should not be in the list, but it has served very well, so we thought of giving an overview about the tool.
Google reader was also one of the best tools launched by Google. It was created in 2005, and it discontinued its services in 2013 for the same reason that it discontinued Google+, both of them were accepted less by users due to some reasons, and that is why Google decided to discontinue them.
This tool was used for reading documents that were in professional uneditable forms like PDF. This List has google reader in it as it was a great tool with excellent quality of service.
This is one of the most Importantly used tools of this era; translation has become very important in our daily lives. Google translate is one of the tools of our list because of its worthy services.
This tool offers an interface for web, Android and IOS users. Google translate can translate over a hundred languages, and as per recent reports, it is used by more than 500 million users daily. It was first launched in 2006 and then was redesigned and evolved in 2016.
Google translate is also one of the widely used apps all over the world. It is majorly used by the tourist fraternity who travel to other countries and are unknown to the foreign language there. They use this tool extensively. It is also offered in-app store.
You must be shocked if you didn’t know that YouTube is owned by Google. Yes, Google owns and runs YouTube, the famous video application and website that is used all over the world.
YouTube was launched in 2005 initially and after that in 2006 Google managed to buy its stocks and became its parent and since then owns YouTube till date. It serves worldwide and is used by millions of people daily.
Not only for fun purpose, but YouTube also manages to serve an important role in news broadcasting and other important videos.
Most of the videos on YouTube are uploaded by individuals that have a private registered account with YouTube; these accounts are given to those who are above 18 of age. Other than these users YouTube also gives accounts to the media corporations.
As per recent reports daily more than one billion of video hours content is being watched by the users all over the world, that makes 400 hours of YouTube per minute all around the world. According to sources, YouTube is the second largest used website in the world.
YouTube today has started many features which include live streaming, 3D videos, and 360-degree videos. It is one of the most important applications and tools owned by Google.
Google earth is one of the best tools launched by Google. It gives a 3D view of the earth through satellite imagery. It provides earth navigation to its users. Furthermore, other than Earth navigation, Google Earth also provides a number of extensively used tools through their desktop applications and websites.
They also provide additional globe networking and imaging for the Moon and Mars. They also provide a tool for a night view of stars.
A game is also included in this tool that is enabled when the connection is lost. Other features by the Google authorities allow users to view photos from various channels that are uploaded to Panoramic view.
The website based version of this famous tool Google Earth also includes “Voyager, a feature from time to time keeps on adding program tours, often that is presented by people related to the science and space fraternity.
Google Play is more commonly known as the Google play store, yes! This is the same built-in tool that comes with our smartphones, and through this platform, we connect through other apps in the market.
Google play store was initially released as Android market ten years ago after that it evolved over the time, and now after 2012, it has become the current Google Play that is available in every single smartphone today being manufactured by any android smartphone building company. Google play store has both versions of applications, paid and free.
Then applications available on Google play are millions in number, these applications include music applications, gaming applications, utility applications and books, movie applications and tv shows applications, a news publication and magazines and other device operating applications.
Google Maps is basically a web mapping administrating server created by Google and is one of the most famously used mapping application all over the world and is also a part of our list of Google tools.
It offers satellite image results, road maps, 360° all-encompassing perspectives of lanes and roads, ongoing movement conditions that includes traffic and signals, and course making arrangements for going by foot, auto, bike, or open transportation like trains and planes.
The google map asks for the destination and the starting point; you can also mark your starting point as your pin location so that it can guide you from the exact point.
Google map has voice command service with it which guides the users along with the visual navigation.
The voice stays in touch with you and keeps on giving you directions from the starting to the ending point. You can also mute the audio navigation and can use the visual if you want to.
Google maps are available worldwide and have all the locations pinned in its server through satellite tracking. It guides you exactly to your destination with the shortest and easiest routes.
Its first era was from 2005 to 2010 after that it evolved into the current Google maps in 2013. It is one of the finest Google launched tools and is used by every smartphone user; its usage is increasing with the changing and developing of cities all over the world. List of best Google tools 2018 has marked it as one of the top-rated tools launched by Google.
Google search is also known as Google web search. It is ranked as the number one searching module over the web. The Google search engine is one of the most widely used search engines of the world, not one of them but the number one, and the one having the most usage all over the world; it has around 93% of the market share of the world wide web.
The main purpose of Google search is to seek textual content in publicly accessible files offered by using its own net servers, in preference to different statistics that are consisting of photos or facts contained in databases of the server.
Larry Page and Sergey Brin in 1997 started it, and since then it is being used all over the world. In June 2011 Google brought “Google Voice search” to look for spoken, as opposed to typing, phrases and since then you can also search for stuff using your voice commands.
In may additionally 2012 Google brought an information Graph semantic search characteristic within the U.S. that is still not launched worldwide. According to reports Google has around 4.5 Billion users per month.
There are many competitors of Google search; these include Baidu and Sosu.com in the Chinese region. Never.com in the South of Korea, Yahoo in Japan. Bing and Duck Duck Go in the United States of America.
Google pay is another famous tool by the Google authorities that has been launched recently after the trend of smartphones increased.
This is a virtual wallet inside your smartphones that have the virtual stuff same as your wallet has, these include the credit cards, cash accounts, etc. a user using Google pay can pay online for these services through his smartphone.
Your online purchases are also included in these wallets these include the Event tickets that are bought online any plane tickets or any other transport ticket that you have purchased online can be kept safe in your Google Wallet.
You can simply download it from the play store if your smartphone has NFC. It is one of the most important tools that is used today.
Google weather is also best Google tools as it is extensively used throughout the world. This tool is basically used in smartphones.
It gives the weather details for the current day and the forecast for the week of your location. The location and the city you are living in would be accessed by the location services of Google, other than that you can add up to many more cities of which you want to know the weather details about.
Google places make easier for users to find places near them according to their search keywords. The places are placed according to the reviews of people and the ratings on them. These places are displayed on the top of the results along with their contacts and ratings.
If you are a businessman or a chain holder you should make sure that you have good reviews on your place so that you can get it listed with Google places.
If you’re interested in Free Google Tools then you may also like Youtube Marketing Tips.
Google Data Studio
Google data studio is also an application tool offered by the Google authorities for the presentation of data that shows the website traffic and views of your site.
You would be thinking now that why are they providing two tools for the same thing or what is the difference between them. Let us now explain the basic difference between these two data presentation tools.
Google Analytics is offered for the customers who have a mature business setting; Google analytics presents the data source in a little complex way that confuses beginners and is a bit hard to understand.
On the other hand, the same results on the Google data studio are presented in the simplest forms of bar charts and pie charts with a given percentage. This information is very easy to understand and new marketers, or businessmen can easily take this opportunity and benefit from it.
Google Keyword Planner
Google keyword planner and marks it as one of the most important tools in the list. Designing a website without keyword research is a complete waste of time. If you want to reach viewers that are looking for certain keywords extensively more quickly, you should use Google Keyword Planner.
Google keyword planner help you extract those keywords that are searched extensively by users on Google. When you find these keywords, you should add relevant content along with them that would help you market your content alongside your keywords.
This is also a free tool offered by Google; you just have to make an account and register yourself with a valid ID. Google keyword planner will help you gather keywords that are the most relevant for your website and the products you are offering.
Google gets these keywords from the search history of its database. This data is also very important in the search engine optimization of your website. You just need to provide the relevant text for your website which is catchy enough for the audience or viewers.
Google Tag Manager
This tool helps you add codes and tags on your websites and your mobile applications for free. You can even add HTML tags and java scripts without changing the back of your site and easily add these tracking tags on them. Many websites have a collection of data that is irrelevant and unreliable; this is because of messing up of codes. Google tags manager resolves this problem and manages all the scripts and codes accordingly.
Google tag manager is being used extensively with the Facebook Ads; Facebook has already integrated with Google and Google tag manager specifically.
Google Page Speed Insights
Google page speed insight tool that works on the same lines of Think with Google but is a bit more complex and advanced version. You can see the performance of your website from this tool on mobile phones.
This marks time from the searching of the site to providing a visual while opening, if it is in less than 5 seconds, then your site is said to be performing well otherwise you have to optimize it.
Google page speed insights also offer some tips on how to speed up your page; these tips are:
- avoid landing page redirects,
- enable compression,
- leverage browser caching,
- minify CSS,
- minify HTML,
- optimize images on your site, g
- Give priority to the visible content,
and reduce your server response time.
Google trends help us, user, to understand the new trends around his location and the famous people trending.
When you search on Google trends, it shows you results for the famous trends in your location; these include, viral news, videos, and pictures. Also, famous events near you are also shown on google trends, for example, upcoming elections in a country.
You can also use Google trends to see the interest of traffic within your circle. With this feature, you can always plan when to launch an event or promotion so that you can get maximum views and response.
Google Blogger is a publishing tool offered by the Google authorities for people who want to start blogging over the web. Using and maintaining an independent blog is difficult for beginners, so Google provides a blogging platform to them that is called Google Blogger.
There are many rumors still today and were in the past too that getting directing links on Google-owned properties can help with the indexing of your website and it is a fact, so don’t overlook the power of Blogger. Blogging is a very powerful tool in the marketing world.
Another important tool is a Google blog search, and now you would think that how it is different from the regular search bar, it turns the search feed into RSS which is itself a very useful tool.
You can use this Blog search to keep up with the tags of your website on blogs and other articles, or you can use this feature also to keep up with your competitors.
For instance, if you are looking for guest posts and finding an opportunity of posting, or even seeing what your competitors are doing and what might lead you to some good platforms to start and give a comeback performance.
Google calendar is a famous tool; this is a free tool offered by Google. You can easily make a download it and use it.
Google calendar is used worldwide and has an extensive number of audience. Google Calendar has all the important events saved for you by default according to the country you are living in moreover you can also add important personal events that include birthdays, anniversaries and other events.
Google calendar helps you plan your events also and reminds you well before time. Google calendar can also be used by the marketing fraternity as they can use it in coalition with Google alerts.